Global City Dammam: A Hub for Global Culture & Entertainment
Client
GLOBAL CITY DAMMAM
Industry
Seasonal Cultural and Entertainment Destination
Deliverables
Website Development
Digital Marketing
Global City Dammam is a seasonal cultural and entertainment destination, combining shopping, dining, and world-class cultural experiences under one roof. Set against the stunning backdrop of the Arabian Gulf and Saihat Lake, it serves as a dynamic cultural hub, attracting visitors from around the globe. Aligned with Saudi Arabia's Vision 2030, it aims to drive tourism, culture, and community engagement.
Client Request
A Digital Launchpad to Showcase and Promote the Destination
Global City Dammam required a website that effectively showcased its offerings and a digital marketing strategy to enhance visibility, increase visitor engagement, and generate leads. This included social media creatives, management, and campaigns to drive traffic and build excitement around their first-ever launch.
Our Solution
An Engaging Website and a Targeted Digital Marketing Strategy
We designed and developed a mobile-responsive website with an intuitive layout to easily explore attractions, events, dining options, and more. To complement this, we implemented a targeted digital marketing strategy focused on SEO, social media advertising, content creation, and organic engagement. Given that this was a landmark launch, we ensured every element was executed strategically to provide an outstanding experience and maximize visibility.
Results
Surpassed Engagement and Lead Goals, Positioning Global City Dammam for Success
The website launch increased traffic and engagement, exceeding lead expectations. Our strategy generated high-quality leads with social media campaigns achieving record engagement and reach. Global City Dammam aims to be a top cultural and entertainment hub, drawing local and international visitors.
