The Benefits of having an e-commerce Website
Merchants have dual options for selling their products: through physical markets or via an e-commerce website. Marketing trends indicate that having a dedicated website has become essential for every business. While platforms like Amazon, Etsy, eBay, and Walmart offer significant sales opportunities, they also come with limitations.
Owning your own website allows you to capture the attention of visitors and directly engage with your customers. In contrast, customers purchasing through physical markets are typically short-lived. Selling through your own website enables you to collect contact information, such as email addresses, which you can use for email marketing campaigns, promotions, discounts, and announcements about new products.
Maintaining a consistent customer base in a marketplace can be challenging due to the lack of direct access to your customers. This limitation reduces your opportunities to serve them and promote additional products. Since retaining existing customers is generally more cost-effective than acquiring new ones, effective communication with your current customer base is crucial for generating revenue and growing your business.
Establishing and growing your brand
The products that you sell on a marketplace are listed in a generic manner. You would not be getting the flexibility for personalization or branding. This is because there are restrictions such as character limits and logo usage. In such a scenario, the marketplace’s brand is at the forefront. Your brand will not be on the frontline. Therefore, brand awareness and recognition would be impossible.
In many instances, visitors and customers assume that your product belongs to the marketplace without even realizing your existence. In other words, those customers who are purchasing your product will remember the marketplace, rather than remembering you.
You should aim at ensuring that your consumers associate your product together with your brand. They should take your brand into consideration after thinking about that category. While running your own website, you will be having complete control over it.
Learn more about your audience
Having your own e-commerce website helps you in understanding your customers very well. You will get proper reports like their demographics, and also on how they found your website and how they have heard about you. Analyzing their behavior on your website will be easy for you. This means that you can check what they have looked at and also the path they have taken to purchase from you.
If there are certain traffic sources that are attracting more customers for your business, you can choose to concentrate on those sources and invest more into those channels that are profitable.
You will not only gain information about your existing customers, but you will also get some insights into why some visitors haven’t purchased your product.
Rule your e-commerce site
You can directly impact the customer journey and user experience when you are running your own e-commerce store: There is the flexibility in adding photos and videos of your products in certain places. You can alter the layout and navigation. The flexibility of changing the color scheme and the theme of your website is also available. Editing the button placement and text is also possible. You can tell your company’s story and add a blog. You can feature certain customers. The major thing is that you do not need to worry about your competitors’ products that will pop up next to your product as it happens in a marketplace. You can get in touch with Reidis Interactive for designing an attractive e-commerce website for your business. We are a team of professionals who will fulfill your entire branding, marketing, and requirements of website design and development.