Design Approach for Social Media Grid
Design is vital for creating a Social Media Campaign. The choices of your designs from creative concepts to colors and fonts can make or break the success of a campaign.
The Reason why Visual Design is very beneficial for Social Media Campaigns
Social media campaigns can take over an entire spectrum.
They can cover a new product launch, a giveaway, an event,
or perhaps the arrival of a brand new season. The Branding
of your Social Media Campaigns can be similar to your other
Social Media Content. But, you would be looking forward to
giving your campaign a distinct and unique look. A fresh
design is an amazing way of visually aligning your entire
campaign content together.
It is obvious that you have to keep up with your overall
brand identity. But that does not imply that you should
refrain from introducing some playful new creative elements
to your social media campaigns.
For driving extra momentum of Social Media, you should
consider the decision of Investing in the visual design of
your campaigns. This momentum on social media can range from
comments and likes to saves and shares.
Design Tip #1: Be clear on the Objectives of Your Campa
It is essential to emphasize the goals of your campaign before considering the creative elements. The creative elements will be relevant when you understand the reason for running a campaign and your target market. You should think more and design less for saving valuable time and energy in the long run. Your campaign goals and objectives should be the backbone of every design that you are creating.
Design Tip #2: Get Creative with an idea
Social Media Campaigns that are the most memorable are
having a powerful creative narrative, a concept, or a
theme that integrates all the design elements together in
a visual story. A valuable framework for creative
brainstorming is to set an idea early in the design
process. This is useful in case there are multiple
designers working on the same project.
Design Tip #2: Get Creative with an idea
It is time to make your concept live. As a result of
creating a visual mood board, you can align your creative
inspirations together in a single place. You will get a
broad overview of what themes and designs work well
together. For creativity, use a mood board as a launchpad.
From Pinterest to Invision, there are various applications
that you can use for creating mood boards for your next
campaign.
Design Tip #4: Be careful while Selecting Your Color Palette
Color is a broad area of any design process. You can set
the brand identity of your campaign by choosing the
colors. For example, people perceive pastel shades as calm
and delicate. Whereas, people associate bright neons with
youthful energy, danger, or rebellion. A fresh color
palette will assist you in re-energizing your social
presence. Even professional designers can spend hours
analyzing colors and their association. They will spend a
lot of time analyzing how to pair the colors together for
building up an attractive impression. There are various
sources for drawing color inspiration. Travel snapshots
and Instagram feeds that align with your brand serve to be
rich sources of color inspiration. Pieces of art and album
covers can also serve these purposes.
Design Tip #5: Search for the Right Fonts
Color is a broad area of any design process. Your go-to
brand font will often be the most effective option for
your social media campaign design. Frequent changes of
fonts may end up in a very disjointed aesthetic. If there
is no clarity on where to start out, it’s a decent idea to
do some research on what kind of brands typically adopt
each font grouping. We can agree that fonts are complex.
With various options available, it would be intimidating
to choose the right one for your brand.
Design Tip #6: Make Professional Templates with Creative Apps
Irrespective of your skills in designing, there are
various techniques for creating professional-looking
social media campaigns. Design apps like Over, Canva, and
Adobe Spark contain pre-designed templates that are
suitable for beginners looking to get creative on a
budget. Design apps are straightforward for leveling up
your visuals on social media. After all, Reidis
Interactive is at your service for creating
highly-effective designs for Social Media Marketing.