Let’s be honest! Keeping up with social media trends and features is almost a headache. Because the world of social media can quickly become a chaotic universe, with new updates rolling out every season. These days, what worked yesterday may be outdated tomorrow, and trying to keep up with all it alone can leave anyone feeling lost. The solution to this crisis is to have a social media team to handle this keep on changing digital platform features, so you don’t have to.

What is the role of social media in brand awareness?

Social media has become one of the most powerful tools to push brand awareness to their audience. There are platforms like Instagram, Twitter, Facebook, LinkedIn, and TikTok that offer brands the ability to reach audiences worldwide and to engage with their customers directly within their target market. These platforms entitle brands to build a presence, share content, and encourage organic relationships with their community. However, as social media continues to advance, staying updated on new features and best practices are essential.

Take Instagram, for example. With recent updates like the ability to Upload Vertical Photos/Videos, Adjust Image Cropping, and Use the Correct Dimensions to fit the new 4:5 profile grid, brands must be prepared to adapt their content strategy accordingly. Additionally, Instagram's Trial Mode for Reels, Feedback Before Posting, and the Removal of Hashtag Following are game changers for content creators looking to test their material before going live. And with upcoming features like the Enhanced Video Editing App, Direct Posting to Grid, and Friend Interaction Indicators on Reels, it’s clear that Instagram is not slowing down in its quest to alter how brands engage with their audience.

With these frequent changes, it’s more important than ever for brands to have a personalized social media team that can keep pace with the latest updates. Because a social media team ensures that your brand stays relevant, competitive, and connected with its target audience. Without this expertise, brands risk falling behind as trends shift and features evolve. 

How does social media improve business?

As we touched earlier on social media’s role in building brand awareness, now let’s talk about how social media can actually improve your business performance. If you think it’s all about the number of likes or comments, you're missing the bigger picture. Mastering the social media algorithm is an art and not everyone can be that artist. Besides, social media has the power to control a brand from the ground up or, if mishandled, can completely tear down an established brand. 

Being genuine is important, but how you present your brand to your audience matters even more. For businesses, especially those growing from scratch, social media plays a pivotal role in continuously adapting with the changing market. It strengthens your visibility in the marketplace and converts genuine leads. 

Let’s see how social media can make a direct impact on your bottom line:

• Creating Genuine Connections: Social media is all about engaging with your audience in a certain way that makes things come aboard. Following, responding to comments, starting conversations, and sharing posts from your followers helps you to build a loyal community around your brand. Undoubtedly this trust is crucial because when people trust your brand, they keep coming back for more and recommend you to others.

• Visibility Opens Doors: Simply put, the more people see your brand, the more chances you have to grow. Because, social media puts your content in front of new audiences every day. It can be either through organic reach or paid ads. Besides, the more eyes on your posts means more chances to run traffic, generate leads, and increase sales.

• Insights to Improve Strategy: One of the best parts of social media is instant feedback. Because every post and every interaction gives you valuable data on what works with your audience. And these insights let you tweak your content and strategy so you’re always sharing what works and improving what doesn’t.

• Instant Customer Feedback = Growth: Social media also lets customers give their  feedback right away through ways like comments, messages, or mentions and it is priceless to have it though. In fact it helps you understand your audience’s needs and make adjustments quickly to your product, your messaging, or your customer service.

• Trust Turns Into Sales: At the end of the day, social media helps to build trust. And when people trust your brand, they’re more likely to convert. Furthermore, social media keeps your brand in front of your audience, builds that familiarity, and encourages action. Regardless of clicking a link, signing up for your newsletter, or making a purchase, the trust you build on social media often leads to real business results.

Where can I find the best Social Media Management Team in Dubai?

The concern of finding the right social media team to make your brand go viral has become increasingly common. But having a social media team just to enhance your brand’s online presence isn’t the only concern, considering it starts with the formation of the business itself. This is where we understand the need to provide comprehensive services to emerging businesses. 

Reidis Interactive is a Creative Agency based in Dubai, UAE offering all the services a brand demands, starting from building a logo, branding, website development, digital marketing, video production, celebrity endorsements, influencer marketing, and more. This has become the perfect space for brands to grow into icons within their market. We have clients worldwide across all industries, and being their pillar, guide, and well-wisher is what we do at our agency. We water businesses and help them reach their full potential by providing all the fundamentals. Because, you don’t need just any agency to listen to your needs, but someone who can read your mind and execute accordingly. And that’s what we excel at.

Still unsure about finding the right social media team for you? You’re at the right place. Because we understand that all you need is a dedicated social media team alongside an agency that provides everything your brand needs. Give us a call or DM us a "hi." Let’s meet and figure out exactly what your brand needs to become the best in the market, if that’s what you’re seeking for.